Objective:
To raise awareness of Springboard Housing Association in South East Essex.

    Fuse response:
= Create an 'envoy' pack comprising of a    poster, an introductory letter, an instant    referrals reply card and a wallet card.
= Refine proposition and write, design and    produce all paper collateral.
= Create original database of named targets
   at Social Clubs, Service Associations, Church    Groups etc. (2000 names).
= Fulfil mailing programme.